Why choose me

This isn’t about trends it’s about a life that feels strong

I’m Cris, and FitnessAve is personal. Strength, resilience, and confidence aren’t buzzwords for me they’re the things I had to rebuild from scratch.

I was on track for a promising football career until a serious knee injury shut everything down. The physical pain was one thing the mental crash afterwards was worse. I lost direction, routine, and the identity I’d tied to sport.

I didn’t quit. I rebuilt slowly, intelligently, and with a plan that respected my body and my life.

That journey shaped how I coach today. Every program I write is grounded in clear progressions, technique first, and honest accountability. Most of all, it’s built around your week so you can stay consistent and actually see change.

  • Built around your week
    Plans that flex with work, family, and energy so you stick with it.
  • Evidence-based blocks
    Simple 4-week progressions that move the needle without burn-out.
  • Injury-aware coaching
    Stronger and safer with cues that make lifting feel good again.
Cris · Founder & Coach, FitnessAve

Our mission

More than programs. care, context, and change

We don’t believe in one-size-fits-all programs. We believe in understanding you, your goals, your challenges, your wins, and even the days when motivation feels impossible.

With over a decade of experience helping people of all ages and fitness levels, I bring not just expertise, but empathy. I’ve been where you are, and I know what it takes to turn things around.

When you train with us, you’re not just another number or before-and-after photo. You’re part of a supportive, no-judgement space where your progress matters as much as your wellbeing.

Because at Fitness Ave we don’t just change bodies, we change lives.

  • Individual first

    Plans shaped around your week, recovery, and life—so you stay consistent and see real progress.

  • Evidence, simply

    Clear 4-week blocks, smart volume, and coaching cues that make lifting feel good and safe.

  • Support that sticks

    Honest accountability and quick feedback, without judgement. Momentum you can actually keep.

Book your free consult

In your free 20 minute call you get:

  • Goal check and quick movement review
  • Equipment audit and bodyweight options if you have nothing at home
  • A simple week-by-week outline made for you
  • Scheduling and accountability that fits your week
Book free consult Pick a time now and get your plan

Zero pressure. If it is not a fit, you still leave with a written outline for the next four weeks.

Find Your Best Fit

Not sure this is the right plan?

Every woman starts from a different place. Explore the Fitness Ave programs and choose the level of support that suits your goals, lifestyle and training experience.

Customised female coaching program
Most Personalised

Customised Coaching

A fully customised training plan built around your goals, schedule and lifestyle.

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Female home training program
Train Anywhere

Home Training

Structured workouts for women who prefer training from home with simple equipment.

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Female gym training program
Gym Based

Gym Training

A clear gym program designed to help you lose fat, build confidence and get stronger.

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Virtual personal training with Fitness Ave
Most Support

Virtual Training

Train live with your coach, get real-time guidance, technique feedback and weekly accountability.

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Different goals. Different support.

Choose the option that matches where you are now, not where you think you should already be.